Covington claims that through-out fight week he was harassed, which is what spurred the comments he made inside the Octagon but that he was just hyping a fight and making it exciting for the fans and shouldn't be taken so seriously.
After the event, UFC executive David Shaw made it clear the UFC did not approve of Covington's antics. I'm just having fun with it. I'm just trying to promote and make it fun for the fans.
"I got one thing to say - Tyron Woodley, I'm coming for you". Oh, and they really, really hate when they lose.
After all, mixed martial arts is about entertainment. Covington reveled in it: "We ain't translating tonight, baby!" This, of course, creates more excitement for fans. Then it was booze. Professional wrestling is purely entertainment. I can't lie. I'm not gonna come lie to you today. "He told me I'm a legend, and he admires me and he only does that for promoting". Their objective is to be competitive. Combat sports should always represent the qualities of humility, empathy, and respect. "Look at the stuff they're saying to me all week, the stuff in the walkout".
He shocked the home support in Sao Paulo last night with a unanimous decision victory over highly-fancied Maia. In the 15 months since taking the title via first-round knockout from longtime priest of violence Robbie Lawler, Woodley has put the belt up for grabs three times. And even if some people are rolling their eyes at Covington's gimmick, those same people would probably delight at seeing him get punched in the mouth.
Previously, subscription models were common. We've got to go back and look at it. It's just not something we're proud of. But now, with the way the internet is structured, the media presents information in an entirely different way.
St-Pierre faces middleweight champion Michael Bisping on Saturday, with the potential to become only the fourth UFC fighter to hold a title in multiple weight classes. The fact that it seems so distasteful to him is understandable. Headlines that generate fear, excitement, anger or laughter almost always do profoundly better than any other.
Trash talk king Chael Sonnen has had an endless slew of unfavourable things to say about the South American country. All you filthy animals suck, ' he said.
Colby Covington calls Brazilians 'filthy animals'. Covington was the biggest story of the night because he made people angry.
"And besides that, McGregor's style is risky because, as long as you're winning, it's fine".
"I had my suit ready", Covington said.
To the surprise of many who believed Demian Maia was destined to have his hand raised in his hometown of Sao Paulo, Brazil, in Saturday night's co-main event, he didn't.
Before Covington spoke the first word, the crowd were drowning him in a sea of boos.